Switch goodbye into second buy

How A Strong Omnichannel Can Boost Loyalty

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Most would agree that seamless shopping experience across all channels is ideal. With omnichannel being the new industry order in retail world, brands are actively moving towards the adoption of the multi-faceted approach to get closer to the customer and…

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E-commerce plugins: Nice-To-Have vs. Crucial Revenue Stream

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  Where decision-making could be failing us and the opportunities that online retailers (still) haven’t realized. When it comes to adding extra functionality to our online shop (or when it comes to any purchase decision, really), we all face that…

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Top 5 Post-purchase Engagement Emails

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It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap of using a default (what I call – “boring”) email sequence. Customers are most likely to engage with you post-purchase…

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When Are You Done With Your Customer?

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The answer to this is – Never. And definitely not when simple logic dictates that you are. When does it dictate that? After the purchase. But you’re not done, you’re just at the beginning of what marketers call a “post-purchase…

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How to Timely Deliver on Online Orders

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Yesterday, I posted a clear & simple question on Quora – “What do online shoppers expect from online retailers?”, and asked to answer fellow Quorans. Evidently, didn’t receive dazzling amount of answers, but that’s beside the point. I noticed an…

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Online Retailers: Secure A Second Sale

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You might be wondering why it is important to secure a second order with a new customer right after their first buy. Well, 69% of a customer’s first year expenditure comes within their first 30 days as a customer. So, it is crucial to…

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Why Post-Purchase Experience Matters

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Let me open up with one of my favorite quotes of Jim Rohn that always keeps me centered at work, – “One customer taken care of could be more valuable than 10,000 $ worth of advertising.” Now that we have…

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