Customer Experience

  • Zaza Siviley
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Top 5 Post-purchase Engagement Emails
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It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap of using a default (what I call – “boring”) email sequence. Customers are most likely to engage with you post-purchase…

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  • Zaza Siviley
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When Are You Done With Your Customer?
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The answer to this is – Never. And definitely not when simple logic dictates that you are. When does it dictate that? After the purchase. But you’re not done, you’re just at the beginning of what marketers call a “post-purchase…

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How to Timely Deliver on Online Orders
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Yesterday, I posted a clear & simple question on Quora – “What do online shoppers expect from online retailers?”, and asked to answer fellow Quorans. Evidently, didn’t receive dazzling amount of answers, but that’s beside the point. I noticed an…

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Why Post-Purchase Experience Matters
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Let me open up with one of my favorite quotes of Jim Rohn that always keeps me centered at work, – “One customer taken care of could be more valuable than 10,000 $ worth of advertising.” Now that we have…

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