Retention

How A Strong Omnichannel Can Boost Loyalty

1200 798 Zaza Siviley

Most would agree that seamless shopping experience across all channels is ideal. With omnichannel being the new industry order in retail world, brands are actively moving towards the adoption of the multi-faceted approach to get closer to the customer and…

read more

Top 5 Post-purchase Engagement Emails

2560 574 Zaza Siviley

It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap of using a default (what I call – “boring”) email sequence. Customers are most likely to engage with you post-purchase…

read more

When Are You Done With Your Customer?

1200 1200 Zaza Siviley

The answer to this is – Never. And definitely not when simple logic dictates that you are. When does it dictate that? After the purchase. But you’re not done, you’re just at the beginning of what marketers call a “post-purchase…

read more

How to Timely Deliver on Online Orders

1024 682 Zaza Siviley

Yesterday, I posted a clear & simple question on Quora – “What do online shoppers expect from online retailers?”, and asked to answer fellow Quorans. Evidently, didn’t receive dazzling amount of answers, but that’s beside the point. I noticed an…

read more